Lola Mu

Axe

Beyond smell.

Close-up of a woman sitting on a spiral staircase demonstrating the pro camera system

The Idea

Some places don’t smell good. But what if they could? We imagined a world where scent becomes architecture — where even the most ordinary spaces could feel unexpectedly fresh. So we designed it: a human-sized AXE can, reimagined as a living pot of lavender. Inside it, nature would breathe. Around it, the city would exhale.

A simple idea that turns fragrance into presence — and transforms how we think about smell in public spaces.

Making the world smell a little better.

  • Close-up of a woman sitting on a spiral staircase demonstrating the pro camera system

    It starts in the fields. Grows through the air. And follows you anywhere.
    AXE Lavender — inspired by nature, designed for the city.

  • A close-up photograph of cracked-open pomegranates demonstrates the Clean Up feature, where unwanted objects in a photo are highlighted and deleted

    All-day freshness. A concept that captures the essence of nature — designed to bring calm to the most unexpected places. Because smelling good shouldn’t be limited to where you are.

  • A wide-angle black-and-white photograph of two people demonstrates the capabilities of the Ultra Wide camera on iPhone 17 Pro

    Lavander is in the air. We reimagined AXE Lavender as something more than fragrance — as connection. Between people. Between places. Between how you feel and how the world feels around you.

  • A portrait of a woman wearing a wide-brimmed black hat demonstrates the Bright Photographic Style, which brightens photos shot in low lighting conditions or Night mode

    Lavender, in full focus. Because sometimes confidence isn’t loud — it’s quiet, natural, and real. AXE Lavender captures that stillness and makes it yours.

  • A wide-angle black-and-white photograph of two people demonstrates the capabilities of the Ultra Wide camera on iPhone 17 Pro

    The shape of confidence. What if you could see scent? This is AXE Lavender in motion — soft, light, and alive. A reminder that confidence doesn’t shout; it lingers.