2025
Ayoinn.com
Luis Alejandro Cortés
George Washington University
BS in Business Administration
Concentration in Marketing and a Minor in Psychology
Started my university path in Madrid, Spain, later continuing in Washington, D.C. An experience that broadened my perspective and deepened my curiosity for people, cultures, and ideas.
Washington, D.C, United States
Values
Care
Quality
Empathy
I explore the space where technology meets the human mind. I believe design should amplify our abilities, shaped by care, elevated by quality, and grounded in empathy. Guided by business, psychology, and design, I create experiences that spark creativity, curiosity, and deeper ways of understanding ourselves.
Experience
Pragma
Technology Company
Designed intuitive, human-centered experiences for Davivienda, Kia, Enlace Operativo, and Postobón. Guided research and crafted polished interfaces that made complex products feel clear and simple. Helped strengthen Pragma’s relationships with key clients and reinforce its role as an innovation partner.
UI/UX Design Intern
Bogotá, Colombia
Lola Mullenlowe
Advertising agency
Developed creative concepts and copy for international brands including AXE, Persil, and Bayer. Collaborated with teams to build campaigns that connected emotionally with audiences and supported award-winning work across global markets.
Creative Intern
Madrid, Spain
Davivienda
Developed strategies and creative concepts that increased youth engagement, drove a 20% rise in event attendance, and expanded visibility for Davivienda’s new credit product and digital banking services.
Marketing Intern
Bogotá, Colombia
Seguros Bolivar
Designed a clear, approachable investment app concept shaped by user research and real client insights, improving engagement and confidence among digital banking users. Worked closely with older clients to understand their needs and integrate their feedback into thoughtful iterations now moving through beta testing.
Innovation Intern
Bogotá, Colombia
Proyects
Words
Creativity begins with a single word. A quiet space for thinking, where one word opens the door to new ideas, connections, and moments of clarity. Designed to help users slow down, reflect, and create with intention.
Available on the Mac App store
Writerly
Your thoughts, beautifully captured. A writing space for reflection, with thoughtful prompts that inspire curiosity, creativity, and a deeper understanding of yourself. A quiet place to pause and express what matters most.
Coming soon on the App Store
Piece
Piece begins with a belief that human potential is quietly powerful. We create tools that help people access the intelligence beneath intuition and creativity, revealing the ideas already waiting inside each person.
Human Intelligence Studio
Ink.
A design studio driven by the belief that great design strengthens human ability. We focus on creating tools that feel intuitive, purposeful, and beautifully crafted. Always designed with the human at the center.
Design Studio
Dot.
A future shaped through beautifully crafted technology. We design products made from exceptional materials and built with absolute precision and attention to detail. Objects that feel both visionary and deeply human. Our work explores what lies just beyond our awareness, making the present feel more like the future.
Hardware Product Design