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Words - Creative Thinking
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Words
Think less.
Feel more.
Word is a creative space to rediscover the meaning behind the words we use every day. It’s not about productivity — it’s about presence. A place to slow down, think deeper, and explore how you see the world, one word at a time.
Start exploring words
Meaning
Words shape our world.
Every word we use carries emotion, memory, and imagination. But in a world of speed and noise, we’ve lost touch with their meaning. Word is a new kind of creative space — a quiet, visual tool that helps you rediscover the depth behind everyday language. One word at a time.
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Awareness
Think through words. With Word, you start from a single word — “family,” “freedom,” “dream.” You then write all the words that come to mind, watching connections form visually. Over time, the app learns your emotional patterns and helps you see how you think, feel, and create.
Experience
Simple. Emotional. Infinite.
Every screen is designed for calm and clarity. No clutter. No distractions. Just your thoughts unfolding in motion. Each session creates a living word cloud — a personal map of meaning powered by emotion, language, and reflection.
Meaning Engine
Built on the way we naturally connect words.
The engine starts from a small emotional vocabulary. As you add your own associations, it records those links locally. Giving you suggestions to form connections easier. forming a personal map of how your thoughts relate.
Locally powered creativity.
Designed to grow with your words.
Nothing is random.
Nothing leaves your device.
Auto-correction quietly helps you stay clear and focused, fixing small mistakes so your words flow without distraction.
Free. As thinking should be.
In a world where everything is a subscription, Word chooses a different path. No paywalls. No limits. No premium tiers. Because the things that make us more human — reflection, creativity, self-understanding — shouldn’t have a price. Technology was always meant to be a tool to enhance humans, not the other way around.
Why meaning matters
No meaning.
No clarity
We use words like love, success, or freedom every day — but rarely stop to ask what they truly mean to us. Without personal meaning, language becomes noise. Re-defining your words is re-defining your world. In cognitive science, language and thought are deeply linked — the clearer your words, the clearer your reasoning. Studies on semantic processing show that understanding personal definitions strengthens memory, insight, and self awareness.*(see Vygotsky 1962; Boroditsky 2011).
You start with one word — family. Then comes warmth. From warmth, home. From home, safety. What you’re tracing is the hidden architecture of your mind — how ideas, emotions, and memories connect beneath the surface. Psychologists call this free association — the natural way the brain links meanings together. Research shows that following these links sparks creativity and insight, the very roots of imagination.* (Mednick, 1962; Beaty et al., 2014).
A new idea.
Just one word away.
Words helps you reclaim the meaning behind your language — and, in doing so, the meaning behind your thoughts.
Word turns your associations into a living map of meaning — the first step toward creative thought.
6
Imagination
Nothing new begins alone.
Creativity doesn’t appear from nowhere — it grows through connection.
Each time you link one word to another, your mind lights up new paths between ideas. Psychologists call this divergent thinking — the ability to connect what usually stays apart. Neuroscience shows that when these distant links form, the brain synchronizes, sparking moments of insight and originality*. (Beaty et al., 2014; Mednick, 1962).
Word turns that process into something visible — each connection you make becomes part of a living map of creativity. It’s a quiet reminder that your next breakthrough might already be hidden in the space between two simple words.
Transforms everyday language into a playground for ideas — showing that creativity begins the moment you start to connect.
Name it. Feel it. Understand it.
Behind every emotion lies a word we haven’t yet defined. When we pause to name what we feel — calm, tired, hopeful, lost — disorder into order. Psychologists call this emotional labeling: the simple act of putting words to feeling. Studies show it activates the parts of the brain that bring clarity and balance. Language doesn’t just describe emotion — it transforms it. The moment we name a feeling, we turn a storm into something we can understand.
New
There’s no word for this. Yet.
Dictionaries define words for the world, but not for you. Journaling apps collect thoughts but rarely reveal how they connect. Creative tools focus on output, not insight. There’s a space between reflection and creation — between knowing what we feel and transforming it into something new.
Where words become creation.
Word begins with something simple — a single word — and turns it into something profound: a living map of how you think and feel. By transforming free association into a creative tool, it bridges creativity, design, and human reflection in one seamless experience. It’s both a mirror and a canvas — helping you understand yourself while sparking new ideas. Not a productivity app. Not a journal. A quiet revolution in how we use language to think.
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Great powers come
with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Origin
A product that has existed for thousands of years.
Words have always been humanity’s greatest invention — silent shapes that carry emotion, thought, and memory across generations. They pass knowledge, build connection, and give meaning to everything we experience. We didn’t invent them. We’re just helping people feel them again. In that sense, Word doesn’t create something new — it reminds us of what we already have.
People
Built for those who believe in meaning.
We’re creators, dreamers, and explorers who believe that technology should feel human — calm, honest, and alive. Word was born from a simple idea: to help people think, feel, and connect through language again. Every detail, every interaction, every word is crafted with one purpose — to bring awareness back to the words we use and the world they create.
Built for Meaning.
Designed for you.
Take a moment. Type a single word. Watch where it takes you.
Reconnect with your thoughts, your feelings, and the language that makes you — you.
But don't take our word for it.
Design apps accurately and quickly using official Apple design templates for Figma and Sketch, color guides, and more.
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Make Safari your default browser
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Monitor your saved passwords
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Resources
Make Safari your default browser
Learn more
Customize your start page
Learn more
View your browsing Privacy Report
Learn more
Monitor your saved passwords
Learn more
Use Apple Pay in Safari
Learn more
View your tabs across all your devices
Learn more
Read the Safari user guide
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Get Safari support
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What’s new
Adopt Liquid Glass
Find out how to bring the new material to your app.
Learn more
Explore the new design
Dive into the incredible new design across Apple platforms.
Visit the Human Interface Guidelines
Create with Icon Composer
Build app icons for the new design, and apply real-time dynamic properties and other effects.
Find out more
Discover SF Symbols 7
Learn about new features like Draw, Variable Draw, New Annotation, and Enhanced Magic Replace.
Learn more
Browse the Apple Design Resources
Design apps accurately and quickly using official Apple design templates for Figma and Sketch, color guides, and more.
Dive into resources
Developer stories
Make-believe magic
Go behind the scenes with Lost in Play, an Apple Design Award winner all about the power of imagination.
Read more
A (Not Boring) story
Find out how the Andy Works studio brings “richness, texture, and fun” to its apps.
Read more
The retro wonder of Afterplace
Embark on a retro adventure full of friendly rabbits, sarcastic vending machines, and vintage villains.
Read more
Apple Design Awards
Celebrate innovation, ingenuity, and technical achievement in app and game design.
Meet this year’s winners and finalists
Resources
Download Xcode 26 beta and install the latest OSs to your devices. Browse updated documentation and try out the sample code for the new technologies introduced at WWDC25.
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Documentation
Sample code
Session videos
Revisit the highlights
Apple’s Worldwide Developers Conference introduced powerful new capabilities, design updates, and innovative tools across every platform. Catch up on the latest sessions, documentation, and resources.
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Discover what’s new across Apple’s developer tools, platforms, and technologies.
Featured videos
Go deeper into the latest technologies and tools with sessions, transcripts, documentation, and sample code, all in one place.
1:32:36
WWDC 2025 Keynote
57:52
Platforms State of the Union
4:11
Platforms State of the Union Recap
57:52
Meet Liquid Glass
36:56
What’s new in Xcode 26
11:54
Say hello to the new look of app icons
Guides, documentation, and sample code
Meet the community
Take part in community activities all throughout WWDC. And join the Apple Developer Forums to be part of the conversation online.
Apple Design Awards
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Performance
Happily ever faster.
The M5 chip joins M4 Pro and M4 Max to create the most advanced series of chips ever built for a pro laptop. Each chip delivers phenomenal single- and multithreaded CPU performance and faster unified memory — giving you the kind of speed you’ve never thought possible. And with powerful Neural Accelerators in the M5 chip, you can fly through AI tasks at mind-bending speeds.
Up to 6x faster AI performance than M16
A powerful Neural Accelerator is built into each GPU core of the M5 chip, which dramatically speeds up AI tasks like image generation from diffusion models and large language model (LLM) prompt processing. The 16-core Neural Engine drives Apple Intelligence features, making on-device AI powerful and energy efficient.
Performance
Happily ever faster.
The M5 chip joins M4 Pro and M4 Max to create the most advanced series of chips ever built for a pro laptop. Each chip delivers phenomenal single- and multithreaded CPU performance and faster unified memory — giving you the kind of speed you’ve never thought possible. And with powerful Neural Accelerators in the M5 chip, you can fly through AI tasks at mind-bending speeds.
Up to 6x faster AI performance than M16
A powerful Neural Accelerator is built into each GPU core of the M5 chip, which dramatically speeds up AI tasks like image generation from diffusion models and large language model (LLM) prompt processing. The 16-core Neural Engine drives Apple Intelligence features, making on-device AI powerful and energy efficient.
Run graphics-intensive workflows with responsiveness that keeps up with your imagination. M5 features a GPU with enhanced shader cores and a third-generation ray tracing engine, so gaming feels more immersive and realistic. And Dynamic Caching optimizes on-chip memory to significantly increase GPU utilization — driving huge performance boosts for pro apps and games.
Crimson Desert
Three chips.
Second to none.
M5 brings next-generation speed and powerful on-device AI to college students, business users, and aspiring creators.
6
Adobe Premiere Pro
Xcode
M4 Pro delivers even more power for scientists, engineers, software developers, and creative pros tackling intensive projects.
12
Cinema 4D
Our most advanced chip ever built for a pro laptop. M4 Max is perfect for 3D VFX artists, AI developers, and film composers.
13
AI
Built for AI. From the silicon up.
Apple silicon, and every major subsystem that powers it, is designed for AI — creating a platform that comprehensively unites hardware, software, and ecosystem. So you can run demanding on-device AI workloads with incredible power efficiency. Always knowing that security and privacy are designed in, not just bolted on.
AI apps on Mac. Born to run.
Mac is optimized to handle the world’s most advanced AI apps. Run image generation apps like DiffusionBee, LLM apps like Msty Studio and LM Studio, and video enhancement apps like Topaz Video.
AI tools in apps. Mac makes magic.
Transform vocals with AI plug-ins like MicDrop for Logic Pro. And make complex image modifications in seconds with Generative Fill in Adobe Photoshop.
Great powers come
with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Battery
All-day battery life.
Think outside the outlet.
MacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 percent in just 30 minutes.48 All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about an outlet for your passion, not your laptop.
Up to
24 hours
battery life3
Up to
14 more hours
than Intel-based MacBook Pro2
Up to
24 hours
battery life3
Up to
14 more hours
than Intel-based MacBook Pro2
macOS Tahoe
Fresh faced. Timelessly Mac.
macOS Tahoe introduces Liquid Glass, a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone, and get even more from Apple Intelligence, it’s the most beautiful and powerful version of macOS yet.
Learn more about macOS Tahoe
macOS Tahoe
Fresh faced. Timelessly Mac.
macOS Tahoe introduces Liquid Glass, a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone, and get even more from Apple Intelligence, it’s the most beautiful and powerful version of macOS yet.
Learn more about macOS Tahoe
Best-in-class browsing
Safari outperforms both Mac and PC browsers in benchmark after benchmark on the same Mac.4
JetStream
/
MotionMark
/
Speedometer
JavaScript performance on advanced web applications.4
Safari vs. other Mac browsers
Safari on macOS
1.7x
faster
Chrome on macOS
Edge on macOS
Baseline: Firefox on macOS
Safari vs. Windows 11 browsers
Safari on macOS
2.0x
faster
Chrome on Windows 11
Edge on Windows 11
Baseline: Firefox on Windows 11
4K video streaming
See your favorite shows and films in their best light. Safari supports in-browser 4K HDR video playback for YouTube, Netflix, and Apple TV+.5 And it runs efficiently for longer-lasting battery life.
Performance
More with the battery.
Less with the loading.
With a blazing-fast JavaScript engine, Safari is the world’s fastest browser.1 It’s developed to run specifically on Apple devices, so it’s geared to make the most out of your battery life and deliver long-lasting power.
Increased performance
We’re always working to make the fastest desktop browser on the planet even faster.
+
%
faster on average at loading frequently visited websites than Chrome2
Improved power efficiency
Safari lets you do more online on a single charge.
Up to 5 hours more streaming videos compared with Chrome3
Up to 18 hours of video streaming3
Best-in-class browsing
Safari outperforms both Mac and PC browsers in benchmark after benchmark on the same Mac.4
JetStream
/
MotionMark
/
Speedometer
JavaScript performance on advanced web applications.4
Safari vs. other Mac browsers
Safari on macOS
1.7x
faster
Chrome on macOS
Edge on macOS
Baseline: Firefox on macOS
Safari vs. Windows 11 browsers
Safari on macOS
2.0x
faster
Chrome on Windows 11
Edge on Windows 11
Baseline: Firefox on Windows 11
4K video streaming
See your favorite shows and films in their best light. Safari supports in-browser 4K HDR video playback for YouTube, Netflix, and Apple TV+.5 And it runs efficiently for longer-lasting battery life.
Increased performance
We’re always working to make the fastest desktop browser on the planet even faster.
+
%
faster on average at loading frequently visited websites than Chrome2
Improved power efficiency
Safari lets you do more online on a single charge.
Up to 5 hours more streaming videos compared with Chrome3
Up to 18 hours of video streaming3
Best-in-class browsing
Safari outperforms both Mac and PC browsers in benchmark after benchmark on the same Mac.4
JetStream
/
MotionMark
/
Speedometer
JavaScript performance on advanced web applications.4
Safari vs. other Mac browsers
Safari on macOS
1.7x
faster
Chrome on macOS
Edge on macOS
Baseline: Firefox on macOS
Safari vs. Windows 11 browsers
Safari on macOS
2.0x
faster
Chrome on Windows 11
Edge on Windows 11
Baseline: Firefox on Windows 11
4K video streaming
See your favorite shows and films in their best light. Safari supports in-browser 4K HDR video playback for YouTube, Netflix, and Apple TV+.5 And it runs efficiently for longer-lasting battery life.
Create unique party invitations for life’s most exciting moments with Apple Invites. Learn more
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