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Words - Creative Thinking

Creativity begins with one single word.

Words

Think less.
Feel more.

Words is a creative space to rediscover the meaning behind the words we use every day. It’s not about productivity — it’s about presence. A place to slow down, think deeper, and explore how you see the world, one word at a time.

Start exploring Words

Meaning

Words shape our world.

Every word we use carries emotion, memory, and imagination. But in a world of speed and noise, we’ve lost touch with their meaning. Words is a new kind of creative space — a quiet, visual tool that helps you rediscover the depth behind everyday language. One word at a time.

Discconection

We use words. But rarely

feel them.

Dissconnection

We speak faster than we think. We type, post, and reply — yet our words have become automatic. When asked what “home” or “love” means, many of us fall silent. Words exists to slow things down, to bring awareness back to the act of expression.

Awareness

Think through words. With Words, you start from a single word — “family,” “freedom,” “dream.” You then write all the words that come to mind, watching connections form visually. Over time, the app learns your emotional patterns and helps you see how you think, feel, and create.

Sunday, Oct 19

Work

Unlimited

Care

Experience

Simple. Emotional. Infinite.

Every screen is designed for calm and clarity. No clutter. No distractions. Just your thoughts unfolding in motion. Each session creates a living word cloud — a personal map of meaning powered by emotion, language, and reflection.

Meaning Engine

Built on the way we naturally connect words.

The engine starts from a small emotional vocabulary. As you add your own associations, it records those links locally. Giving you suggestions to form connections easier. Forming a personal map of how your thoughts relate.


Locally powered creativity.

Designed to grow with your words.

Nothing is random.

Nothing leaves your device.

Auto-correction quietly helps you stay clear and focused, fixing small mistakes so your words flow without distraction.

Free. As thinking should be.

In a world where everything is a subscription, Words chooses a different path. No paywalls. No limits. No premium tiers. Because reflection, creativity, self-understanding, shouldn’t have a price. Technology was always meant to be a tool to enhance humans, not the other way around.

Why meaning matters

No meaning.

No clarity.

M5 chip

We use words like love, success, or freedom every day — but rarely stop to ask what they truly mean to us. Without personal meaning, language becomes noise. Re-defining your words is re-defining your world. In cognitive science, language and thought are deeply linked — the clearer your words, the clearer your reasoning. Studies on semantic processing show that understanding personal definitions strengthens memory, insight, and self awareness.1


You start with one word — family. Then comes warmth. From warmth, home. From home, safety. What you’re tracing is the hidden architecture of your mind — how ideas, emotions, and memories connect beneath the surface. Psychologists call this free association — the natural way the brain links meanings together. Research shows that following these links sparks creativity and insight, the very roots of imagination. 2

A new idea.
Just one word away.

MacBook Pro screen showing the editing of a film titled Eternal Play in Adobe Premiere Pro

Helps you reclaim the meaning behind your language — and, in doing so, the meaning behind your thoughts. 3

Turn your associations into a living map of meaning — the first step toward creative thought. 4

MacBook Pro screen showing the editing of a film titled Eternal Play in Adobe Premiere Pro

Imagination

Nothing new begins alone.

Creativity doesn’t appear from nowhere — it grows through connection.
Each time you link one word to another, your mind lights up new paths between ideas. Psychologists call this divergent thinking — the ability to connect what usually stays apart. Neuroscience shows that when these distant links form, the brain synchronizes, sparking moments of insight and originality. 5

Words turns that process into something visible — each connection you make becomes part of a living map of creativity. It’s a quiet reminder that your next breakthrough might already be hidden in the space between two simple words.

Transforms everyday language into a playground for ideas — showing that creativity begins the moment you start to connect.

Name it. Feel it. Understand it.

Behind every emotion lies a word we haven’t yet defined. When we pause to name what we feel — calm, tired, hopeful, lost — disorder into order. Psychologists call this emotional labeling: the simple act of putting words to feeling. Studies show it activates the parts of the brain that bring clarity and balance. Language doesn’t just describe emotion — it transforms it. The moment we name a feeling, we turn it into something we can understand. 6

Apple Intelligence Writing Tools used to craft an email

New

There’s no word for this. Yet.

A person outside at night using a MacBook Pro on their lap, connected to a device on a tripod pointed toward the starry sky

Dictionaries define words for the world, but not for you. Journaling apps collect thoughts but rarely reveal how they connect. Creative tools focus on output, not insight. There’s a space between reflection and creation — between knowing what we feel and transforming it into something new.

 

Where words become creation.

Words begins with something simple — a single word — and turns it into something profound: a living map of how you think and feel. By transforming free association into a creative tool, it bridges creativity, design, and human reflection in one seamless experience. It’s both a mirror and a canvas — helping you understand yourself while sparking new ideas. Not a productivity app. Not a journal. A quiet revolution in how we use language to think.

Apple Privacy logo

Your words stay yours.
Always.

Privacy is built into Words from the very beginning. Everything you write, explore, and create stays securely on your device — never shared, never stored in the cloud. We don’t collect your personal data or monitor what you type. Because creativity should feel free, safe, and entirely yours. Words was designed with care — powered by on-device intelligence that protects your privacy while keeping every interaction personal and meaningful. Your thoughts belong to you — and that’s exactly where they’ll stay.

Origin

A product that has existed for thousands of years.

Words have always been humanity’s greatest invention — silent shapes that carry emotion, thought, and memory across generations. They pass knowledge, build connection, and give meaning to everything we experience. We didn’t invent them. We’re just helping people feel them again. In that sense, Words doesn’t create something new — it reminds us of what we already have.

Connection

Words travel on their own.

We don’t chase users. We chase words.

Words spreads the same way language always has — from one person to another, through curiosity, emotion, and meaning. When someone shares their Word Cloud, they’re not just sharing content — they’re sharing a piece of how they see the world. Growth isn’t our goal; connection is. The rest happens naturally.

Tomorrow

Reconnecting humanity with its oldest technology.

Today

Words were our first interface — the bridge between thought and reality. Now, as technology grows louder, Words invites us to return to that quiet place where ideas begin. We imagine a future where creativity feels natural, reflection is effortless, and language once again brings people closer to themselves and to each other. Because the future isn’t built in code — it’s built in meaning.

People

Built for those who believe in meaning.

We’re creators, dreamers, and explorers who believe that technology should feel human — calm, honest, and alive. Words was born from a simple idea: to help people think, feel, and connect through language again. Every detail, every interaction, every word is crafted with one purpose — to bring awareness back to the words we use and the world they create.

Built for Meaning.
Designed for you.

Take a moment. Type a word. Watch where it takes you.
Reconnect with your thoughts, your feelings, and the language that makes you — you.


Where creativity meets science

What if creativity could begin with a single word?
Discover the research that inspired Words, and learn how language can shape imagination in ways we’re only beginning to understand.

Resources

Ideation for Everyday Design Challenges

Measuring Creativity, One Word at a Time

Words predicts creativity (DAT)

Create Ideas Quickly with Word Play

Apple’s Take on Brain-storming

The SIT Method

Thinking Inside the Box

How Words Calm the Mind

Questions? I hope.

What is Words — Creative Thinking?

Words is a calm, minimal space designed to help you reflect, think, and create with intention. It’s built to spark ideas through words — a personal tool for creativity, focus, and meaning. No distractions. Just words that grow with you.

Do I need an account to use Words?

No account is required. Everything you write or create stays privately stored on your device. There’s no login, cloud upload, or personal data collection — it’s your space, entirely yours.

How does Words protect my privacy?

Words is designed with privacy at its core. Your creative entries and saved words never leave your device. If you choose to share anonymous analytics, they contain no personal data and are used only to improve the experience. You’re always in control.

What does “Share Anonymous Analytics” mean?

This option helps us understand how people use Words so we can make it better — for example, knowing which features are most helpful or when users tend to write most. Analytics are completely anonymous and optional. You can turn them off anytime in Settings.

Can I export my words?

Yes. You can export your saved words or creative sessions from the Settings menu. Exports are stored as plain text files, so you can keep your words safe or move them to other devices if you wish.

Is Words available on iPhone or iPad?

Today, Words is available on Mac. iPhone and iPad versions are in development—stay tuned.

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